Greg Willsey, a partner at Monogram Capital and former executive at POM Wonderful, launched Venice Brands, an investment platform that focuses on emerging consumer brands, particularly high-growth food & beverage companies.
This new platform seeks to leverage the industry networks and deal-making skills of Mr. Willsey and his partners at Monogram, while also building out a world class team of leaders and operational experts who will work very closely with each brand to grow sales and scale operations. Given the strong strategic and operational focus, Venice Brands plans to make fewer, more targeted investments and then to truly partner with management teams on each aspect of the business. This seasoned team will help the brands avoid many of the pitfalls that founders can make themselves.
“We believe that our model is very unique and that we can add tremendous value to emerging brands by leveraging our industry connections and our seasoned advisory and consulting networks. Our expanding shared services team exists solely to support our brands, and we are able to attract excellent talent who want to be part of a broader platform. We are very selective on who we partner with as a result,” notes Mr. Willsey. Venice Brands is in deep conversations with several exciting consumer brands and expects to make its first investment in the near future.
About Monogram Capital
Headquartered in Los Angeles, CA and founded in 2014, Monogram Capital focuses exclusively on investing in emerging consumer and retail brands through both minority growth and control transactions. The firm looks for opportunities to partner with founders and strong management teams, investing $5-30 million per transaction. Monogram Capital made five investments in the 2016 calendar year, and it expects to continue to build out its portfolio and its team in 2017.
About POM Wonderful
With nearly 9,000 acres of orchards in Central California, POM Wonderful is the largest grower and producer of fresh pomegranates and pomegranate juice in the United States. The company grows, handpicks and juices all of its own fruit in-house. By managing the entire production process from tree to table, the company guarantee that its fresh pomegranates, fresh arils and 100% pomegranate juice come from only one source: its own high quality orchards.