Who We Are

Venice Brands builds category leaders in partnership with world-class management teams, with a focus on food, beverage, pet and fitness. We’re an experienced team of leaders and functional experts who have spent decades founding, investing in and scaling successful consumer brands. We engage in a combination of incubating brands ourselves where we play the role of the entrepreneur, making sizable minority investments into existing brands, and purchasing controlling stakes in cash-flow positive businesses. We combine our industry knowledge and networks with robust data analysis to identify emerging market trends, invest in or incubate exciting brands that we feel are uniquely positioned to capitalize on those trends, and help these brands scale by providing very hands-on strategic, operating, and financial resources.

We Are Leaders &
Functional Experts

What We Look For

Our goal is to build category leading brands that have amazing products, strong customer loyalty and attractive cash flow profiles. Our assessment of prospective opportunities typically begins with a thorough analysis of the category size, growth trends, and competitive landscape. We then look for high-growth brands with loyal customer bases or opportunities to incubate new brands ourselves where we feel that we can create a sustainable source of differentiation. Margins are particularly important to us, as we want to deliver compelling products and services to our consumers, while continually investing in sales and marketing to truly build our brands. Finally, we focus solely on brands that our team loves and will wake up every day excited to work on.

We Seek Future
Category Leaders

Why We Are Different

We focus our time on brands where our experienced team can build and scale them in deep partnership with management. We enjoy being very actively involved in our brands, with members of our team often playing full-time executive roles in key functions such as marketing and finance, so we want to ensure that management is aligned with our “hands on” approach. We are also continuing to build out our highly-differentiated and cross-functional shared services team that works across many of our brands, providing them with access to excellent talent at fractional costs. Finally, having worked with numerous third-party service providers, our team knows which firms deliver maximum impact. Whether they be sales and broker relationships, branding and PR agencies or co-manufacturing facilities and third-party logistics providers, we provide our brands with access to the best-in-class partners.

We Roll Up Our Sleeves
To Build Our Brands

Recent Press

Kinderlyte™ Brand Launches to Bring Natural Hydration Option to Health-Conscious Families

Kinderfarms' first product launch is Kinderlyte, a line of Oral Electrolyte Solutions (OES) that contain no artificial sweeteners, flavors, or colors and are Non-GMO Project certified.

Venice Brands Brings Fast-Growing, Best-In-Class Mayweather Boxing + Fitness Studio Gym Platform to the San Francisco Bay Area

As the studios expand in the Bay Area, Venice Brands will invest in marketing efforts to generate buzz and reach fitness enthusiasts throughout San Francisco.

Joolies Brand Debuts at Expo West, Bringing Organic Medjool Dates Straight from Farm to Global Snacking Market

Kohl Family Farm and Venice Brands Partner to Launch a New Lifestyle Brand

KonaRed Raises $3.5 Million In New Funding

KonaRed, maker of premium Hawaiian coffee products, today announced the successful close of a $3.5 million round of equity and debt financing, led by Venice Brands.

The Osso Good Co. makes Beverly Grove debut

If soup or waffles are what you're after, look no further than this new business. Located at 8036 W. 3rd St. in Beverly Grove, the new arrival is called The Osso Good Co. This is the first retail location for the brand, which sells its bone broths and soups in markets across the country.

The Living Apothecary Raises $1.4M

Probiotic water kefir maker The Living Apothecary has raised $1.4 million in a fundraising round led by L.A. Libations and Venice Brands, setting the brand on a path to triple its distribution over the next year.