Who We Are

Venice Brands is a privately held holding company whose mission is to build category leading brands that focus on health, wellness and sustainability. We directly own majority or significant minority stakes in many emerging companies in the food, beverage, fitness, pet, agricultural and personal care industries. Our team is comprised of entrepreneurs, investment professionals and industry executives who have spent decades founding, investing in and scaling successful consumer brands. We engage in a combination of developing new brands from scratch where we play the role of the entrepreneur and own a substantial piece of the founder equity, investing capital into high-growth brands that typically have $5-15 million of annual revenue, and purchasing controlling (or 100%) stakes in larger cash flow positive businesses. We then help our brands grow and scale by providing hands-on strategic, operating and financial resources. We like to say that we are industry specific but stage agnostic, as we are equally comfortable starting a new company from the ground up (usually with partners) and making a strategic $50+ million acquisition. Our goal is to build our brands into sizable, cash-flow generating businesses with strong customer loyalty and then have the option to strategically exit or to hold them forever.

We Are Experts In
Building Consumer Brands

What We Look For

Our goal is to create and build industry-leading brands that have truly differentiated products, strong customer loyalty and attractive cash flow profiles. Our assessment of prospective opportunities typically begins with an analysis of the team that we would partner with, as we have found this to be by far the strongest indicator of likely success. We then look at the category size, growth trends and competitive landscape, as well as the broader supply chain and any potential risks. The ability to achieve high gross margins is particularly important to us, as we want to deliver premium quality products and services to our consumers, while continually investing in sales and marketing efforts to effectively build awareness and trial. We also want our companies to make real profit, usually targeting a clear path to 15-20% EBITDA margins. Finally, we focus on brands that further our mission to promote health, wellness and sustainability. We want our team to wake up every day excited about the impact of our work.

We Create Brands Ourselves
& Make Select Investments

Brand Creation

Creating new brands from scratch, and the companies behind them, is some of our most exciting, time-consuming and and rewarding work. We feel particularly lucky to have been able to partner with some truly amazing people, as creating an entirely new brand and product portfolio can sometimes take multiple years from concept through launch, and then the real work begins to grow, scale and optimize them. Notable brands that we have created and continue to oversee include Joolies, Ugglies and The Date Shoppe (alongside David Kohl and Kohl Family Farm), Kinderlyte and Kindersprout (alongside Jeremy Adams and Jessica Biel), Mayweather Boxing + Fitness (alongside Floyd Mayweather and James Williams), Enroot (alongside Cris Patwa, John Fogelman and Brad Pitt), Only Skin (alongside January Olds and HERE Studio) and Bread Head (alongside Michelin-star chefs Alex Williams and Jordan Snyder as well as Michael Pasternak).

We Roll Up Our Sleeves
Alongside Management

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