Who We Are
Venice Brands is a privately held holding company whose mission is to build category leading brands that focus on health, wellness and sustainability. We directly own majority or significant minority stakes in many emerging companies in the food, beverage, fitness, pet, agricultural and personal care industries. Our team is comprised of entrepreneurs, investment professionals and industry executives who have spent decades founding, investing in and scaling successful consumer brands. We engage in a combination of developing new brands from scratch where we play the role of the entrepreneur and own a substantial piece of the founder equity, investing capital into high-growth brands that typically have $5-15 million of annual revenue, and purchasing controlling (or 100%) stakes in larger cash flow positive businesses. We then help our brands grow and scale by providing hands-on strategic, operating and financial resources. We like to say that we are industry specific but stage agnostic, as we are equally comfortable starting a new company from the ground up (usually with partners) and making a strategic $50+ million acquisition. Our goal is to build our brands into sizable, cash-flow generating businesses with strong customer loyalty and then have the option to strategically exit or to hold them forever.
We Are Experts In
Building Consumer Brands
What We Look For
Our goal is to create and build industry-leading brands that have truly differentiated products, strong customer loyalty and attractive cash flow profiles. Our assessment of prospective opportunities typically begins with an analysis of the team that we would partner with, as we have found this to be by far the strongest indicator of likely success and our team’s own personal enjoyment. We then look at the category size, growth trends and competitive landscape, as well as the broader supply chain and any potential risks. The ability to achieve high gross margins is particularly important to us, as we want to deliver premium quality products and services to our consumers, while continually investing in sales and marketing efforts to effectively build awareness and trial. We also want our companies to make real profit, usually targeting a clear path to 15-20% EBITDA margins over time. Finally, we focus on brands that further our mission to promote health, wellness and sustainability. We want our team to wake up every day excited about the impact of our work.
We Create Brands Ourselves
& Make Select Investments
Creating new brands from scratch, and the companies behind them, is some of our most exciting, time-consuming and and rewarding work. We feel particularly lucky to have been able to partner with some truly amazing people, as creating an entirely new brand and product portfolio can sometimes take multiple years from concept through launch, and then the real work begins to grow, scale and optimize them. Notable brands we created and continue to oversee include Joolies, Ugglies and Desert Valley Date (alongside David Kohl and Kohl Family Farm), KinderLye, KinderSprout and KinderMed (alongside Jeremy Adams and Jessica Biel), Mayweather Boxing + Fitness (alongside Floyd Mayweather Jr. and James Williams), Enroot (alongside Cris Patwa, John Fogelman and Brad Pitt), Only Skin (alongside January Olds and HERE Studio), and Bread Head Restaurant Group (alongside Alex Williams, Jordan Snyder and Michael Pasternak).
We Roll Up Our Sleeves
Jessica Biel Named A Top Celebrity Entrepreneur For Kinderfarms
The Hollywood Reporter named Jessica Biel a top celebrity entrepreneur for her work on Kinderfarms and its new KinderMed product line. She noted that she would “love to see my business as the No. 1 parent- and doctor-trusted company for clean infant and children over-the-counter medicine.”Read More
Jooliettes Named #1 Healthier Vegan Halloween Treat By VegNews
There’s something magical about a good Medjool date. They’re sweet, caramely, and melt-in-your-mouth good—it’s amazing that something this indulgent comes from nature. Joolies offers dates by the box and in single-serve packages, but for something that feels a bit more like Halloween candy, get your hands on the Jooliettes.Read More
Bread Head Named Among Top 9 Sandwiches In Los Angeles
Bread Head's Mozzarella Sandwich was named among the Top 9 Sandwiches In LA by Los Angeles Times food critic Bill Addison. Bread Head Restaurant Group was co-founded by Michelin Star rated chefs Jordan Snyder and Alex Williams alongside Michael Pasternak (former COO of Night + Market group) and Venice Brands in 2022.Read More
KinderFarms Launches Clean Medicine Brand KinderMed
KinderFarms is proud to announce the launch of KinderMed – a line of clean children's medicines, made with clinically proven active ingredients, but clean, Kinder inactive ingredients. KinderFarms was co-founded by Jeremy Adams, Jessica Biel and Venice Brands to create health products that align with our values.Read More
Mayweather Boxing + Fitness Expands Internationally to the UAE and Japan
Mayweather Boxing and Fitness has signed agreements with two master franchise partners to bring the iconic fitness brand to both the United Arab Emirates and Japan. The international deals further accelerate the franchise’s exceptional growth so far in 2022, having already opened 30 additional studios across the U.S. this year.Read More
Only Skin Launches Ultra-Premium Skincare Kits for Men Without the Luxury Price
Venice Brands announced the launch of Only Skin, a premium clean skincare line (without the high-end price) created for men. Formulated by skincare experts with the same clean and effective ingredients found in luxury brands, Only Skin offers three kits that make it easy for guys to make an investment in their skin.Read More
Enroot Launches with Wellness Teas Rooted in Heritage and Flavor
Enroot launched today, a female-led business founded by Brad Pitt, Cristina Patwa and John Fogelman in partnership with The James Beard Foundation and Venice Brands. We partnered with the three founders at the concept stage and worked closely with them over multiple years to develop and launch Enroot.Read More