Who We Are

Venice Brands is a privately held firm whose mission is to create and scale category leading brands that focus on health, wellness and sustainability. We engage at the concept phase and then, once we are aligned with our co-founders, typically take the lead in forming the legal structure, hiring the core team, engaging branding and product development agencies, and raising the seed capital (which is often provided in whole or in part by our sister investment firm). We play the role of the entrepreneur with each new company that we create, receiving one or more board seats and owning a substantial portion or all of the founder equity. We then spend considerable time helping our portfolio of companies grow and scale by providing hands-on strategic, operating and financial resources. We have an in-house shared services team that provides world class talent to our brands in select functions. We also have an extensive ecosystem that our brands can tap into on a regular basis. Our goal is to build each of our brands into a sizable, cash-flow generating business with strong customer loyalty and then have the option to strategically exit or to hold them forever.

We Are Experts In
Building Consumer Brands

What We Look For

Our assessment of prospective opportunities typically begins with our potential co-founders, as we have found this to be by far the strongest indicator of likely success and our team’s personal enjoyment. We look for co-founders who are truly distinctive in their field — whether that is an established celebrity, a pair of Michelin Star chefs or a seasoned date farmer — and who are passionate about the mission of the company that we would create and build together. We then look at the category size, growth trends and competitive landscape, as well as the broader supply chain and risk factors. The ability to achieve high gross margins is particularly important to us, as we want to deliver premium quality products and services to our consumers, while continually investing in sales, marketing and new product development. We also want our companies to make real profit, usually targeting a clear path to 10-20% EBITDA margins. Finally, we focus on brands that further our mission to promote health, wellness and sustainability. We want our team to wake up every day excited about the impact of our work.

We Have Deep Industry
& Capital Relationships

What We’re Up To

Creating new companies from scratch is incredibly exciting, time-consuming and rewarding. We feel particularly lucky to have been able to partner with some amazing people, as designing an entirely new consumer brand and product portfolio can sometimes take multiple years from concept through launch, and then the real work begins to grow, scale and optimize them. Notable brands we created and continue to oversee include Joolies and Desert Valley Date (alongside Kohl Family Farm), KinderFarms (alongside Jeremy Adams and Jessica Biel), Mayweather Boxing + Fitness (alongside Floyd Mayweather Jr. and James Williams), Enroot (alongside Brad Pitt and FactoryMade Ventures), Only Skin (alongside January Olds), MBF America (alongside David Weis and Adam Scott) and Bread Head (alongside Alex Williams, Jordan Snyder and Michael Pasternak).

We Roll Up Our Sleeves
Alongside Management

Recent Press

Joolies Expands Portfolio

Due to growing customer demand, Joolies launched its latest product offering: Post-Recycled Tubs, featuring a wide range of organic and conventional dates, including its beloved Medjool Dates and now expanding to Deglet Noors as well as coconut and almond roll varieties. Joolies is on a mission to be your "one stop date shop."

KinderFarms Debuts At #45 On Inc. 5,000 List

KinderFarms debuted at #45 on the Inc. 5,000 list of fastest growing private companies in 2023. Prior members of this list include The Honest Company and Microsoft, so this is a huge honor for the company which was co-founded by Jeremy Adams, Jessica Biel and Venice Brands and has since experienced explosive growth.

Bread Head to Open First Brick-and-Mortar Location in Santa Monica

Los Angeles-based sandwich concept, Bread Head, is set to open its first brick-and-mortar location in early 2024. The new restaurant will be located at 1518 Montana Avenue in Santa Monica. It will offer approximately 15 different sandwiches along with sides, desserts, and handcrafted beverages

Jessica Biel Named A Top Celebrity Entrepreneur For Kinderfarms

The Hollywood Reporter named Jessica Biel a top celebrity entrepreneur for her work on Kinderfarms and its new KinderMed product line. She noted that she would “love to see my business as the No. 1 parent- and doctor-trusted company for clean infant and children over-the-counter medicine.”

Jooliettes Named #1 Healthier Vegan Treat By VegNews

There’s something magical about a good Medjool date. They’re sweet, caramely, and melt-in-your-mouth good—it’s amazing that something this indulgent comes from nature. Joolies offers dates by the box and in single-serve packages, but for something that feels a bit more like Halloween candy, get your hands on the Jooliettes.

Bread Head Named Among Top 9 Sandwiches In Los Angeles

Bread Head's Mozzarella Sandwich was named among the Top 9 Sandwiches In LA by Los Angeles Times food critic Bill Addison. Bread Head Restaurant Group was co-founded by Michelin Star rated chefs Jordan Snyder and Alex Williams alongside Michael Pasternak (former COO of Night + Market group) and Venice Brands in 2022.

KinderFarms Launches Clean Medicine Brand KinderMed

KinderFarms is proud to announce the launch of KinderMed – a line of clean children's medicines, made with clinically proven active ingredients, but clean, Kinder inactive ingredients. KinderFarms was co-founded by Jeremy Adams, Jessica Biel and Venice Brands to create health products that align with our values.

Mayweather Boxing + Fitness Expands Internationally to the UAE and Japan

Mayweather Boxing and Fitness has signed agreements with two master franchise partners to bring the iconic fitness brand to both the United Arab Emirates and Japan. The international deals further accelerate the franchise’s exceptional growth so far in 2022, having already opened 30 additional studios across the U.S. this year.

Only Skin Launches Ultra-Premium Skincare Kits for Men Without the Luxury Price

Venice Brands announced the launch of Only Skin, a premium clean skincare line (without the high-end price) created for men. Formulated by skincare experts with the same clean and effective ingredients found in luxury brands, Only Skin offers three kits that make it easy for guys to make an investment in their skin.

Enroot Launches with Wellness Teas Rooted in Heritage and Flavor

Enroot launched today, a female-led business founded by Brad Pitt, Cristina Patwa and John Fogelman in partnership with The James Beard Foundation and Venice Brands. We partnered with the three founders at the concept stage and worked closely with them over multiple years to develop and launch Enroot.