Who We Are
Venice Brands builds category leaders in partnership with world-class management teams, with a focus on food, beverage, pet and fitness. We’re an experienced team of leaders and functional experts who have spent decades founding, investing in and scaling successful consumer brands. We engage in a combination of incubating brands ourselves where we play the role of the entrepreneur, making sizable minority investments into existing brands, and purchasing controlling stakes in cash-flow positive businesses. We combine our industry knowledge and networks with robust data analysis to identify emerging market trends, invest in or incubate exciting brands that we feel are uniquely positioned to capitalize on those trends, and help these brands scale by providing very hands-on strategic, operating, and financial resources.
We Are Leaders &
What We Look For
Our goal is to build category leading brands that have amazing products, strong customer loyalty and attractive cash flow profiles. Our assessment of prospective opportunities typically begins with a thorough analysis of the category size, growth trends, and competitive landscape. We then look for high-growth brands with loyal customer bases or opportunities to incubate new brands ourselves where we feel that we can create a sustainable source of differentiation. Margins are particularly important to us, as we want to deliver compelling products and services to our consumers, while continually investing in sales and marketing to truly build our brands. Finally, we focus solely on brands that our team loves and will wake up every day excited to work on.
We Seek Future
Why We Are Different
We focus our time on brands where our experienced team can build and scale them in deep partnership with management. We enjoy being very actively involved in our brands, with members of our team often playing full-time executive roles in key functions such as marketing and finance, so we want to ensure that management is aligned with our “hands on” approach. We are also continuing to build out our highly-differentiated and cross-functional shared services team that works across many of our brands, providing them with access to excellent talent at fractional costs. Finally, having worked with numerous third-party service providers, our team knows which firms deliver maximum impact. Whether they be sales and broker relationships, branding and PR agencies or co-manufacturing facilities and third-party logistics providers, we provide our brands with access to the best-in-class partners.
We Roll Up Our Sleeves
To Build Our Brands
Kinderlyte Launches to Bring Natural Hydration Option to Families
As Kinderfarms heads into its second month of national buyer meetings, the brand has confirmed more than 10,000 points of distribution across mass, drug, grocery, specialty and online channels. Kinderlyte is disrupting the OES category by providing the first truly efficacious, natural hydration option in an area previously owned by conventional products that are made with artificial sweeteners, colors and flavors. The brand was co-founded by Venice Brands and Jeremy Adams.Read More
Mayweather Fitness Signs Over 100 Locations With Venice Brands As Lead Investor
Mayweather Boxing + Fitness announced that it has over 100 franchise locations in development across the United States. Mayweather’s iconic group boxing brand has been met with unprecedented success, with the flagship location achieving profitability within its first three months of opening and the franchise becoming one of the fastest growing fitness brands ever.Read More
Joolies Debuts at Expo West, Bringing a Fresh Spin on Organic Medjool Dates
Joolies, a new organic medjool date company celebrated its official launch at Natural Products Expo West in Anaheim, California this March. The brand was co-founded by Venice Brands and Kohl Family Farm, one of the largest growers of organic medjool dates in the world with trees that are 100% based in the idyllic Coachella Valley.Read More
KonaRed Raises $3.5 Million In New Funding Led By Venice Brands
KonaRed, maker of premium Hawaiian coffee products, today announced the successful close of a $3.5 million round of equity and debt financing, led by Venice Brands. The company will use this capital to support its new premium bagged coffee, k-cup and shelf stable canned product launches.Read More
The Osso Good Company Makes Beverly Grove Debut
If soup or waffles are what you're after, look no further than this new business. Located at 8036 W. 3rd St. in Beverly Grove, the new arrival is called The Osso Good Co. This is the first retail location for the brand, which sells its bone broths and soups in markets across the country.Read More
The Living Apothecary Raises $1.4M Led By Venice Brands
Probiotic water kefir maker The Living Apothecary has raised $1.4 million in a fundraising round led by Venice Brands and L.A. Libations, setting the brand on a path to triple its distribution over the next year. The company plans to use this capital to expand its team, upgrade its branding, and move to a much larger in-house production facility.Read More