Who We Are

Venice Brands builds category leaders in partnership with world-class management teams, with a focus on health, wellness and amazing products. We’re an experienced team of leaders and functional experts who have spent decades founding, investing in and scaling successful consumer brands. We engage in a combination of developing brands ourselves where we play the role of the entrepreneur, making venture capital and growth equity investments into existing brands, and purchasing controlling stakes in cash-flow positive businesses. We combine our industry knowledge and networks with data analysis to identify emerging market trends, invest in or create exciting brands that are uniquely positioned to capitalize on those trends, and then help these brands scale by providing hands-on strategic, operating, and financial resources. Our model is unique, and that’s what excites us.

We Are Experts In
Building Consumer Brands

What We Look For

Our goal is to build category leading brands that have truly differentiated products, strong customer loyalty and attractive cash flow profiles. Our assessment of prospective opportunities typically begins with a thorough analysis of the category size, growth trends, and competitive landscape. We then look for high-growth brands with engaged consumer bases or opportunities to build new brands ourselves where we feel that we can create a sustainable source of differentiation. Margins are particularly important to us, as we want to deliver high quality products and services to our consumers, while continually investing in sales and marketing to effectively build our brands. We also want our businesses to make real profit. Finally, we focus solely on brands that our team loves and with people who we enjoy spending time with. We want to wake up every day excited to build stuff together!

We Create Brands Ourselves
& Make Select Investments

Why We Are Different

We focus our efforts on brands where our experienced team can build and scale them in deep partnership with management. We enjoy being very actively involved in our brands, with members of our team often playing full-time executive roles in key functions such as marketing and finance, so we want to ensure that management is aligned with our “hands on” approach. We are also continuing to build out our highly-differentiated and cross-functional shared services team that works across many of our brands, providing them with access to excellent talent at fractional costs. Finally, having worked with numerous third-party service providers, our team knows which firms deliver maximum impact. Whether they be sales and broker relationships, branding and PR agencies or co-manufacturing facilities and third-party logistics providers, we provide our brands with access to the best-in-class partners.

We Roll Up Our Sleeves
Alongside Management

Recent Press

Joolies Named Best New Exhibitor At PMA

Joolies was named the Best First-Time Exhibitor at PMA 2019 by The Packer. There were over 1,200 brands presenting at the conference, and Joolies stood out with its fresh take on the organic date category and innovative packaging options. Over 24,000 people attended the show, breaking previous records.

Kinderlyte Launches to Bring Natural Hydration Option to Families

As Kinderfarms heads into its second month of national buyer meetings, the brand has confirmed more than 10,000 points of distribution across mass, drug, grocery, specialty and online channels. Kinderlyte is disrupting the OES category by providing the first truly efficacious, natural hydration option in an area previously owned by conventional products with artificial sweeteners, colors and flavors. The brand was co-founded by Venice Brands and Jeremy Adams.

Mayweather Fitness Signs Over 100 Locations With Venice Brands As Lead Investor

Mayweather Boxing + Fitness announced that it has over 100 franchise locations in development across the United States. Mayweather’s iconic group boxing brand has been met with unprecedented success, with the flagship location achieving profitability within its first three months of opening and the franchise becoming one of the fastest growing fitness brands ever.

The Living Apothecary Expands Distribution

The Living Apothecary, organic probiotic kefir water maker, has announced expanded retail distribution and new products as it continues to evolve with support from Venice Brands. The Living Apothecary’s eight flavors of organic probiotic kefir water teas are now coded for distribution in UNFI and KeHe.

Osso Good Adds Vegan Mushroom & Veggie Broths

The Osso Good Company, maker of ridiculously good, sippable bone broths and soups, announces its latest offerings: an Organic Vegetable Broth and Mushroom Vegetable Broth as part of its line of collagen-rich and nutrient-dense superfoods. Osso Good’s new Mushroom and Veggie soups are made with blends of organic vegetables and herbs, are paleo-friendly, gluten and dairy-free and contain no salt, sugar or artificial flavor.