Who We Are

Venice Brands is a privately held consumer brands holding company based in Los Angeles whose mission is to build category leaders with a focus on health, wellness and sustainability. We own majority or significant minority stakes in many emerging companies in the food, beverage, fitness, pet and personal care industries. Our team is comprised of entrepreneurs, investment professionals and industry executives who have spent decades founding, investing in and scaling successful consumer brands. We engage in a combination of developing brands ourselves where we play the role of the entrepreneur and own the founder equity, investing capital into high-growth brands that meet our criteria, and purchasing controlling stakes in cash flow positive businesses. We then help our brands grow by providing hands-on strategic, operating, and financial resources. We like to say that we are industry specific but stage agnostic, as we are equally comfortable starting a new brand from scratch and making a $50+ million acquisition. Our goal is to build our brands into sizable, cash-flow generating businesses with strong customer loyalty and then have the option to strategically exit or to hold them forever.

We Are Experts In
Building Consumer Brands

What We Look For

Our goal is to create and build industry-leading brands that have truly differentiated products, strong customer loyalty and attractive cash flow profiles. Our assessment of prospective opportunities begins with an analysis of the category size, growth trends and competitive landscape. We then look for high-growth brands with engaged consumer bases or opportunities to build new brands ourselves where we feel that we can create a sustainable source of differentiation. Margins are particularly important, as we want to deliver high quality products and services to our consumers, while continually investing in sales and marketing to effectively build awareness and trial. We also want our companies to make real profit, usually targeting a clear path to 15-20% EBITDA margins. Finally, we focus on brands that further our mission to promote health, wellness and sustainability. We want our team to wake up every day excited about the impact of our work.

We Create Brands Ourselves
& Make Select Investments

Why We Are Different

We enjoy being very actively involved in our brands, with members of our team often playing full-time executive roles in key functions, so we want to ensure that management is aligned with our “hands on” approach. We are also continuing to build out our highly-differentiated and cross-functional shared services team that works across many of our brands, providing them with access to excellent talent at fractional costs. Finally, having worked with numerous third-party service providers, our team knows which firms deliver maximum impact. Whether they be sales and broker relationships, branding and PR agencies or co-manufacturing facilities and third-party logistics providers, we provide our brands with access to the best-in-class partners. Because we are building brands that we started ourselves in parallel and going through many of the same experiences in real time, we feel that we are a uniquely valuable partner.

We Roll Up Our Sleeves
Alongside Management

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