Who We Are

Venice Brands is a consumer brands holding company based in Los Angeles whose mission is to build category leaders with a focus on health, wellness and sustainability. We own majority or significant minority stakes in many emerging companies in the food, beverage, fitness, pet and personal care industries. We’re an experienced team of entrepreneurs and industry executives who have spent decades founding, investing in and scaling successful consumer brands. We work very closely with our management teams to grow and scale our brands, offering a shared service model across several functions. We engage in a combination of developing brands ourselves where we play the role of the entrepreneur and own the founder equity, investing growth capital into existing brands that meet our strict criteria, and purchasing controlling stakes in cash flow positive businesses. We then help these brands grow by providing hands-on strategic, operating, and financial resources. We like to say that we are industry specific but stage agnostic, as we are equally comfortable starting a new brand from scratch and making a $50+ million acquisition, having done both in the past twelve months. Our model is unique, and that’s what excites us.

We Are Experts In
Building Consumer Brands

What We Look For

Our goal is to build industry-leading brands that have truly differentiated products, strong customer loyalty and attractive cash flow profiles. Our assessment of prospective opportunities begins with an analysis of the category size, growth trends and competitive landscape. We then look for high-growth brands with engaged consumer bases or opportunities to build new brands ourselves where we feel that we can create a sustainable source of differentiation. Margins are particularly important, as we want to deliver high quality products and services to our consumers, while continually investing in sales and marketing to effectively build our brands. We also want our companies to make real profit, usually targeting a clear path to 15-20% EBITDA margins. Finally, we focus on brands that further our mission to promote health, wellness and sustainability. We want our team to wake up every day excited about the impact of our work.

We Create Brands Ourselves
& Make Select Investments

Why We Are Different

We enjoy being very actively involved in our brands, with members of our team often playing full-time executive roles in key functions such as marketing and finance, so we want to ensure that management is aligned with our “hands on” approach. We are also continuing to build out our highly-differentiated and cross-functional shared services team that works across many of our brands, providing them with access to excellent talent at fractional costs. Finally, having worked with numerous third-party service providers, our team knows which firms deliver maximum impact. Whether they be sales and broker relationships, branding and PR agencies or co-manufacturing facilities and third-party logistics providers, we provide our brands with access to the best-in-class partners. Because we are building our own brands in parallel and going through many of the same experiences in real time, we feel that we are a uniquely valuable partner.

We Roll Up Our Sleeves
Alongside Management

Recent Press

Enroot Launches with Wellness Teas Rooted in Heritage and Flavor

Enroot launched today, a female-led small business founded by three friends, Cristina Patwa, John Fogelman and Brad Pitt, based on their shared passion for Food, Family and Farms and a desire to help make a change in the food industry. Venice Brands has provided capital and strategic & operational guidance from concept through launch.

Venice Brands Evolves With New Launches, Acquisitions

Venice Brands has always had a unique business model, launching in 2016 with a plan to found and incubate our own brands while also investing in others. We are narrowing our focus, focusing the bulk of our time on acquiring majority stakes and building out our own companies. We count The Wonderful Company as a source of inspiration.

Remembering 2020 & Some Thank Yous To Our Team

As 2020 comes to a close, I wanted to thank the members of the Venice Brands team, the amazing people at our brands who we work with on a daily basis, and some of our partners and agencies who have made everything that we do possible. We have a very exciting 2021 and beyond ahead of us, so stay tuned for updates.

Kinderfarms Launches Sleep and Immunity Powders

Kinderfarms, maker of Kinderlyte, the first natural and effective, doctor-formulated oral electrolyte solution (OES), has expanded its product offering with the launch of two new doctor-formulated functional hydration powders: Kinderlyte Sleep and Kinderlyte Immunity. Venice Brands co-founded Kinderfarms with Jeremy Adams in 2018.

Joolies Debuts New Organic Date Syrup Flavors

Joolies, grower of organic California medjool dates, is once again changing the date-ing game with its unique organic medjool date offerings, expanding its product lineup by releasing three new date syrup flavors to accompany its Original organic medjool date syrup. Joolies was founded by Venice Brands and The Kohl Family Farm in 2018.

Kinderfarms Announces ‘Kinder for Life’ Challenge

Kinderfarms, maker of Kinderlyte, the first natural, medical grade oral electrolyte solution (OES) that rehydrates fast like an IV, announces its support of Water.org and partnership with ‘1% for the Planet.’ The company will donate at least 1 percent of its revenue to help families around the world gain access to safe water and sanitation.

Osso Good's New Bone Broth Waffles Accepted By Whole Foods

The Osso Good Co. is adding a boost to a breakfast favorite. Its newest launch, Bone Broth Waffles, uses bone broth as a flavorful, protein-packed ingredient for a gluten-free, protein and healthy-fat packed waffle that’s heartier than most frozen waffles. The waffles will launch in select regions of Whole Foods Market.

Mayweather Boxing + Fitness Announces 135 Locations Signed in First 18 Months

Mayweather Boxing + Fitness, an industry-leading group fitness and boxing experience created by World Champion boxer Floyd Mayweather, has signed over 135 franchise locations within 18 months of launch. Venice Brands has provided capital and strategic & operational guidance from concept development through today.