Who We Are

Venice Brands is a privately held consumer brands holding company based in Los Angeles whose mission is to build category leaders with a focus on health, wellness and sustainability. We own majority or significant minority stakes in many emerging companies in the food, beverage, fitness, pet and personal care industries. Our team is comprised of entrepreneurs, investment professionals and industry executives who have spent decades founding, investing in and scaling successful consumer brands. We engage in a combination of developing brands ourselves where we play the role of the entrepreneur and own the founder equity, investing capital into high-growth brands that meet our criteria, and purchasing controlling stakes in cash flow positive businesses. We then help our brands grow by providing hands-on strategic, operating, and financial resources. We like to say that we are industry specific but stage agnostic, as we are equally comfortable starting a new brand from scratch and making a $50+ million acquisition, having done both in the past twelve months. Our goal is to build our brands into sizable, cash-flow generating businesses with strong customer loyalty and then have the option to strategically exit or to hold them forever.

We Are Experts In
Building Consumer Brands

What We Look For

Our goal is to build industry-leading brands that have truly differentiated products, strong customer loyalty and attractive cash flow profiles. Our assessment of prospective opportunities begins with an analysis of the category size, growth trends and competitive landscape. We then look for high-growth brands with engaged consumer bases or opportunities to build new brands ourselves where we feel that we can create a sustainable source of differentiation. Margins are particularly important, as we want to deliver high quality products and services to our consumers, while continually investing in sales and marketing to effectively build our brands. We also want our companies to make real profit, usually targeting a clear path to 15-20% EBITDA margins. Finally, we focus on brands that further our mission to promote health, wellness and sustainability. We want our team to wake up every day excited about the impact of our work.

We Create Brands Ourselves
& Make Select Investments

Why We Are Different

We enjoy being very actively involved in our brands, with members of our team often playing full-time executive roles in key functions such as marketing and finance, so we want to ensure that management is aligned with our “hands on” approach. We are also continuing to build out our highly-differentiated and cross-functional shared services team that works across many of our brands, providing them with access to excellent talent at fractional costs. Finally, having worked with numerous third-party service providers, our team knows which firms deliver maximum impact. Whether they be sales and broker relationships, branding and PR agencies or co-manufacturing facilities and third-party logistics providers, we provide our brands with access to the best-in-class partners. Because we are building brands that we started ourselves in parallel and going through many of the same experiences in real time, we feel that we are a uniquely valuable partner.

We Roll Up Our Sleeves
Alongside Management

Recent Press

Jessica Biel Launches Kinderfarms to Create Products She Can 'Stand Behind as a Mom'

Jessica Biel, alongside Jeremy Adams and Greg Willsey, launch new wellness brand Kinderfarms to create clean and effective health and wellness products for families. The company's flagship product, Kinderlyte, is a natural, medical-grade hydration that helps with all forms of dehydration without artificial sweeteners, colors, or flavors.

Enroot Launches with Wellness Teas Rooted in Heritage and Flavor

Enroot launched today, a female-led business founded by Brad Pitt, Cristina Patwa and John Fogelman in partnership with The James Beard Foundation and Venice Brands. We partnered with the three founders at the concept stage and worked closely with them over multiple years to develop and launch Enroot.

Mayweather Boxing + Fitness Announces First International Agreement

Mayweather Boxing + Fitness, an industry-leading group fitness and boxing experience, announced today the Grand Opening of the company's first international studio. Venice Brands partnered with Floyd Mayweather and James Williams at the concept stage and worked closely with them to develop and launch the brand.

Remembering 2020 & Some Thank Yous To Our Team

As 2020 comes to a close, I wanted to thank the members of the Venice Brands team, the amazing people at our brands who we work with on a daily basis, and some of our partners and agencies who have made everything that we do possible. We have a very exciting 2021 and beyond ahead of us, so stay tuned for updates.

Kinderfarms Launches Sleep and Immunity Powders

Kinderfarms, maker of Kinderlyte, the first natural and effective, doctor-formulated oral electrolyte solution (OES), has expanded its product offering with the launch of two new doctor-formulated functional hydration powders: Kinderlyte Sleep and Kinderlyte Immunity. Venice Brands co-founded Kinderfarms with Jeremy Adams in 2019.

Joolies Debuts New Organic Date Syrup Flavors

Joolies, grower of organic California medjool dates, is once again changing the date-ing game with its unique organic medjool date offerings, expanding its product lineup by releasing three new date syrup flavors to accompany its Original organic medjool date syrup. Venice Brands co-founded Joolies with Kohl Family Farm in 2018.

Kinderfarms Announces ‘Kinder for Life’ Challenge

Kinderfarms, maker of Kinderlyte, the first natural, medical grade oral electrolyte solution (OES) that rehydrates fast like an IV, announces its support of Water.org and partnership with ‘1% for the Planet.’ The company will donate at least 1 percent of its revenue to help families around the world gain access to safe water and sanitation.

Osso Good's New Bone Broth Waffles Accepted By Whole Foods

The Osso Good Co. is adding a boost to a breakfast favorite. Its newest launch, Bone Broth Waffles, uses bone broth as a flavorful, protein-packed ingredient for a gluten-free, protein and healthy-fat packed waffle that’s heartier than most frozen waffles. The waffles will launch in select regions of Whole Foods Market.