Who We Are
Venice Brands is a privately held holding company whose mission is to build category leading brands that focus on health, wellness and sustainability. We directly own majority or significant minority stakes in many emerging companies in the food, beverage, fitness, pet, agricultural and personal care industries. Our team is comprised of entrepreneurs, investment professionals and industry executives who have spent decades founding, investing in and scaling successful consumer brands. We engage in a combination of developing new brands from scratch where we play the role of the entrepreneur and own a substantial piece of the founder equity, investing capital into high-growth brands that typically have $5-15 million of annual revenue, and purchasing controlling (or 100%) stakes in larger cash flow positive businesses. We then help our brands grow and scale by providing hands-on strategic, operating and financial resources. We like to say that we are industry specific but stage agnostic, as we are equally comfortable starting a new company from the ground up (usually with partners) and making a strategic $50+ million acquisition. Our goal is to build our brands into sizable, cash-flow generating businesses with strong customer loyalty and then have the option to strategically exit or to hold them forever.
We Are Experts In
Building Consumer Brands
What We Look For
Our goal is to create and build industry-leading brands that have truly differentiated products, strong customer loyalty and attractive cash flow profiles. Our assessment of prospective opportunities typically begins with an analysis of the team that we would partner with, as we have found this to be by far the strongest indicator of likely success. We then look at the category size, growth trends and competitive landscape, as well as the broader supply chain and any potential risks. The ability to achieve high gross margins is particularly important to us, as we want to deliver premium quality products and services to our consumers, while continually investing in sales and marketing efforts to effectively build awareness and trial. We also want our companies to make real profit, usually targeting a clear path to 15-20% EBITDA margins. Finally, we focus on brands that further our mission to promote health, wellness and sustainability. We want our team to wake up every day excited about the impact of our work.
We Create Brands Ourselves
& Make Select Investments
Creating new brands from scratch, and the companies behind them, is some of our most exciting, time-consuming and and rewarding work. We feel particularly lucky to have been able to partner with some truly amazing people, as creating an entirely new brand and product portfolio can sometimes take multiple years from concept through launch, and then the real work begins to grow, scale and optimize them. Notable brands that we have created and continue to oversee include Joolies, Ugglies and The Date Shoppe (alongside David Kohl and Kohl Family Farm), Kinderlyte and Kindersprout (alongside Jeremy Adams and Jessica Biel), Mayweather Boxing + Fitness (alongside Floyd Mayweather and James Williams), Enroot (alongside Cris Patwa, John Fogelman and Brad Pitt), Only Skin (alongside January Olds and HERE Studio) and Bread Head (alongside Michelin-star chefs Alex Williams and Jordan Snyder as well as Michael Pasternak).
We Roll Up Our Sleeves
Joolies Launches Jooliettes In Three Vegan Chocolate Flavors
Joolies launches healthy snack Jooliettes in three vegan chocolate flavors (sea salt, blood orange, and matcha) in two retail sizes: a 2oz pillow pouch and a 4oz resealable stand-up pouch. Venice Brands co-founded Joolies alongside David Kohl and the Kohl Family Farm in 2018 with the goal of revolutionizing this healthy but sleepy category.Read More
Jessica Biel Launches Kinderfarms to Create Products She Can 'Stand Behind as a Mom'
Jessica Biel, alongside Jeremy Adams and Greg Willsey, launches new wellness brand Kinderfarms to create clean and effective health and wellness products for families. The company's flagship product, Kinderlyte, is a natural, medical-grade hydration that helps with all forms of dehydration without artificial sweeteners, colors, or flavors.Read More
Venice Brands Opening Mayweather Boxing + Fitness Gym In Santa Barbara
Venice Brands is excited to announce the official opening of its Mayweather Boxing + Fitness gym in Santa Barbara, CA on Saturday March 12, 2022. The gym features dynamic group classes and personal training based on techniques and regimens developed over Mayweather's historic boxing career.Read More
Remembering 2021 & Some Thank Yous To Our Team
As 2021 comes to a close, I wanted to thank the members of the Venice Brands team, the amazing people at our brands who we work with on a daily basis, and some of our partners and agencies who have made everything that we do possible. We have a very exciting 2022 and beyond ahead of us, so stay tuned for updates.Read More
Floyd Mayweather Continues His Legacy of Dominance Through Fitness Franchising
Mayweather Boxing + Fitness, the best-in-class group fitness experience that combines immersive cardio + boxing training with revolutionary technology, is continuing its rapid national expansion and plans to have 50 locations operating by the end of 2021 with 100+ targeted by the end of 2022.Read More
Only Skin Launches Ultra-Premium Skincare Kits for Men Without the Luxury Price
Venice Brands announced the launch of Only Skin, a premium clean skincare line (without the high-end price) created for men. Formulated by skincare experts with the same clean and effective ingredients found in luxury brands, Only Skin offers three kits that make it easy for guys to make an investment in their skin.Read More
Joolies and Desert Valley Date Anticipate Excellent Medjool Date Harvest
Demand for Medjool dates is on a steady climb in the retail sector, contributing to the rapid growth of the Joolies brand. This season, the company is reaping the benefits of a formidable partnership with Desert Valley Date as it prepares to harvest 1,000 acres of date palm trees in the next two months with a promising forecast.Read More
Enroot Launches with Wellness Teas Rooted in Heritage and Flavor
Enroot launched today, a female-led business founded by Brad Pitt, Cristina Patwa and John Fogelman in partnership with The James Beard Foundation and Venice Brands. We partnered with the three founders at the concept stage and worked closely with them over multiple years to develop and launch Enroot.Read More