Why We Are Different

Most firms that invest in emerging consumer brands are comprised of former bankers and consultants who seek to allocate capital across many brands each year to build a portfolio for their investors and then provide ad hoc advice and introductions to add value. At Venice Brands, we could not be more different. We seek out only the most compelling opportunities where we truly believe that the brands can become category leaders and where our team of industry leaders and functional experts can build and scale them in deep partnership with management.

We are open to providing growth equity to select brands that fit our vision, but we also incubate brands ourselves and we purchase controlling interests in existing brands where we feel that our experienced bench of operating executives can add substantial value or join to play full-time roles. Part of our strategy is to build a highly differentiated and cross-functional shared services team to work across our brands, providing them with access to superior talent at fractional costs. Finally, having worked with numerous third-party service providers, our team knows which groups deliver maximum impact. Whether they be sales and broker relationships, branding and PR agencies or co-manufacturing facilities and third-party logistics providers, we provide our brands with access to the best-in-class partners.