Venice Brands creates brands from scratch, typically with partners, when we feel that there is a compelling market opportunity that our team can uniquely execute upon. In these instances, we take the position of the entrepreneur, setting up a new company and owning a substantial piece of the founder equity. We then focus on building a highly-differentiated brand, an exciting product portfolio with strong margins and a world-class team. We typically finance new brands with our own capital until we are ready for launch, and then we start to bring in outside funding sources based on each company's needs. Our goal is to build businesses that can become long-term category leaders, achieve profitability quickly and get to 15-20% EBITDA margins once at scale.
Venice Brands selectively invests growth capital into existing brands that we believe can become category leaders with strong revenue and EBITDA profiles. We target brands with run rate sales between $5 million and $15 million, impressive management teams, compelling consumer adoption signals and strong gross margins. More often than not, we are the lead investor when we participate in an investment round and typically take at least one board seat. Given our industry experience and connections, plus the fact that we are also building our own brands in parallel, we believe that we are a uniquely valuable partner.
Venice Brands will purchase majority stakes, from 51% up to 100%, in cash flow positive businesses that we believe have a very solid foundation that our team can expand upon. Our check sizes have ranged from a few million dollars up to over $50 million depending on the stage, growth rate and profitability of the companies that we are acquiring. While we are open to opportunities where we bring in an entirely new management team, we prefer those where we can partner with existing management and fill in gaps as needed. We prioritize companies that have meaningful synergies with our existing portfolio of brands.