Our History

2016
Venice Brands Logo
Venice Brands is founded by Greg Willsey
2016
La Michoacana Logo
Growth capital investment into Paleteria La Michoacana*
2016
Country Archer Logo
Growth capital investment into Country Archer*
2016
Growth capital investment into Chewy*
2017
The Osso Good Company
Acquisition of majority stake in Osso Good
2017
Growth capital investment into Kidfresh*
2017
Planet Fitness Logo
Acquisition of majority stake in a Planet Fitness franchisee platform*
2017
Growth capital investment into Ellenos*
2018
Venice Brands partners with Floyd Mayweather and James Williams to create Mayweather Boxing + Fitness
2018
Enroot Logo
Venice Brands partners with Brad Pitt, Cristina Patwa, John Fogelman and The James Beard Foundation to create Enroot
2018
PetSmart acquires Chewy
2018
Joolies Logo
Venice Brands partners with David Kohl and the Kohl Family Farm to create Joolies
2018
Yellowbird Logo
Growth capital investment into Yellowbird
2019
Venice Brands partners with Jeremy Adams to create Kinderfarms
2019
Flavor Chef Logo
Osso Good acquires The Flavor Chef
2019
Mayweather Boxing Logo
Venice Brands purchases the franchisee rights to open 30 Mayweather Boxing + Fitness gyms across California
2019
Kinderfarms launches the Kinderlyte brand
2020
Desert Valley Date Logo
Joolies acquires Desert Valley Date
2020
Joolies Logo
Joolies acquires 400 acres of producing date trees and a 100,000+ square foot processing facility located in Coachella, CA
2021
Enroot Logo
Enroot launches in Southern California and online
2021
Kinderfarms Logo
Jessica Biel joins Kinderfarms as a Co-Founder
2021
Venice Brands launches Only Skin
2021
The Date Shoppe Logo
Joolies launches The Date Shoppe brand
2021
Kinderfarms launches the Kindersprout brand

* Investment that Greg made through Monogram Capital Partners, where he was a partner through 2018 (in parallel to founding and running Venice Brands)