Our Team

Our Founder

Greg Willsey Founder & CEO
Greg Willsey Founder & CEO Experience Monogram Capital
POM Wonderful
Wonderful Company
McKinsey & Company Education Harvard MBA
Harvard Law School
Wake Forest University

Greg is the CEO and 100% owner of Venice Brands, which he founded in 2018. He has been intimately involved in the creation and management of each company in our portfolio, sitting on the board of each company and having played the CEO role for several of them at times. He also typically leads the capital raising efforts, both debt and equity.

He is also the owner of Willsey & Company, which own both majority and minority equity positions in numerous businesses in the food, beverage, fitness, pet, agricultural and personal care industries. Willsey & Company typically provides some or all of the seed capital when Venice Brands creates a new company, while also making select growth capital investments and acquisitions outside of the Venice Brands portfolio.

Brand Leaders

Jeremy Adams Kinderfarms (CEO)
Jeremy Adams Kinderfarms (CEO) Experience GT’s Kombucha
Boxed Water Is Better
POM Wonderful
Unilever Education Harvard MBA
California Berkeley
James Williams Mayweather B+F (CEO)
James Williams Mayweather B+F (CEO) Experience Ivy Venture Partners
Bain & Company
Clifford Chance Education Wharton MBA
University of Leeds
Cris Patwa Enroot (CEO)
Cris Patwa Enroot (CEO) Experience FactoryMade Ventures
El Rey Network
Lucha Underground
William Morris Endeavor Education UCLA MBA
Boston University
Chris Rogers DVD (President)
Chris Rogers DVD (President)
Alex Williams Bread Head (President)
Alex Williams Bread Head (President) Experience Trois Mec
Jordan Synder Bread Head (President)
Jordan Synder Bread Head (President) Experience Trois Mec


Steve Borse Multiple Brands
Steve Borse Multiple Brands Experience Athletic Greens
True Fresh
Little Lady Foods Education University of Phoenix
University of Illinois
Jordan Wigington Multiple Brands
Jordan Wigington Multiple Brands Experience Provident Financial
Internet Brands Education Averett University
Matt Marquez Kinderfarms
Matt Marquez Kinderfarms Experience Coefficient Consulting
Country Archer
Wonderful Company
Ruiz Foods Education UCLA MBA
UC Berkeley
Avani Patel Kinderfarms
Avani Patel Kinderfarms Experience Zuum Transportation
Armanino LLP
BooXkeeping Corp. Education SDSU


Sidney Horn Joolies
Sidney Horn Joolies Experience Halen Brands
Hain Celestial
Coca Cola Education USC
Sean McLean Kinderfarms
Sean McLean Kinderfarms Experience Zarbee's
Target Education Saint John's University
Mark Zettle Enroot
Mark Zettle Enroot Experience Nirvana Water
Nestle Education St. Mary's
Nicole Wroblewski Enroot
Nicole Wroblewski Enroot Experience Danone
Acosta Education U Montana


Taylor Falati Multiple Brands
Taylor Falati Multiple Brands Experience Spin Master
Jelly Belly Education Loyola MBA
Loyola Marymount
Amanda Sains Joolies
Amanda Sains Joolies Experience Vive Organics
B'More Organics Education West Virginia University
Mila North Kinderfarms
Mila North Kinderfarms Experience Greenleaf Foods
Molson Coors
Johnson & Johnson Education Kellogg MBA
Leslie Fong Kinderfarms
Leslie Fong Kinderfarms Experience Treasury Wine Estates
Plum Organics
West Elm
Bare Snacks Education UC San Diego
Dawn Weiss Mayweather B+F
Dawn Weiss Mayweather B+F Experience Xponential Fitness
GYMGUYZ Education Arizona State
Abigail Harris Joolies
Abigail Harris Joolies Experience Frieda's Produce
The Running Carrot
Zen Studio Fitness Education U Arkansas


Greg Bose Kinderfarms
Greg Bose Kinderfarms Experience Core Hydration
Quest Nutrition
Herbalife Education California State University
Kristin Addis Mayweather B+F
Kristin Addis Mayweather B+F Experience CycleBar
BR Guest Hospitality Education Adelphi University
Katrina Jully Joolies
Katrina Jully Joolies Experience PopChips
Quoc Viet Foods Education MA Chapman University
Cal State Fullerton
Crystal Kent Joolies
Crystal Kent Joolies Experience West Monroe Partners
IBM Education Michigan State
Mark Shirley Joolies
Mark Shirley Joolies Experience Chicken of the Sea
Dylan's Candy Bar
UPS Education Indiana University